1. What Are Cookies
Cookies are small text files placed on your device by a website when you visit it. They are widely used to make websites function correctly, work more efficiently, and to provide information to the owners of the site. Cookies may be set by the website you are visiting ("first-party cookies") or by third-party services operating on that website ("third-party cookies").
Similar technologies — including local storage, session storage and pixel tags — may also be used for comparable purposes. This policy covers all such technologies collectively referred to as "cookies."
2. How We Use Cookies
We use cookies on purifybeauty.world to:
- Ensure the website functions correctly and securely.
- Remember your cookie consent preferences.
- Analyse how visitors use the Site in order to improve content and usability (only where you have consented).
- Support marketing and advertising activities (only where you have consented).
3. Categories of Cookies We Use
3.1 Strictly Necessary Cookies
These cookies are essential for the website to function. They enable core functionality such as navigation, security, and storing your consent preferences. They do not collect personal information that could be used for marketing. These cookies cannot be disabled through our cookie consent tool, as doing so would impair the operation of the Site.
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
| cookie_consent_tdde123 | Stores your cookie consent preferences | 12 months | First-party, localStorage |
3.2 Analytics Cookies
These cookies allow us to count visits and understand how visitors move through the Site, which pages are most popular and where visitors arrive from. The information collected is aggregated and does not directly identify individual visitors. Analytics cookies are only set if you provide your consent through our cookie consent banner.
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
| _ga | Distinguishes unique users for analytics reporting | 2 years | Third-party (Google Analytics) |
| _ga_* | Maintains analytics session state | 2 years | Third-party (Google Analytics) |
3.3 Marketing Cookies
Marketing cookies may be used to build a profile of your interests and show you relevant content on partner platforms. These cookies are only set if you provide your consent through our cookie consent banner. At present, we do not actively deploy marketing cookies, but this policy describes their potential use should we do so in the future.
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
| Not currently deployed | Would track advertising interactions | Variable | Third-party |
4. Your Cookie Choices
When you first visit the Site, a cookie consent banner is displayed. You may:
- Accept All — enable all cookie categories including analytics and marketing.
- Reject — allow only strictly necessary cookies.
- Cookie Settings — open the preferences panel and toggle individual categories on or off.
You may change your preferences at any time by clearing your browser's local storage for this site (the key is cookie_consent_tdde123), which will cause the consent banner to reappear on your next visit.
5. Managing Cookies Through Your Browser
In addition to our consent tool, most web browsers allow you to control cookies through their settings. You can typically:
- View cookies that have been set and delete them individually or in bulk.
- Block cookies from specific websites or all websites.
- Set your browser to alert you before accepting cookies.
Browser cookie management instructions are available from the browser's help documentation. Please note that restricting cookies through your browser may affect the functionality of this and other websites.
6. Third-Party Services
Where third-party analytics or marketing services are used (subject to your consent), those providers have their own privacy and cookie policies that govern how they use data collected through their cookies. We encourage you to review the privacy documentation of any third-party services whose cookies appear on this Site.
7. Updates to This Policy
We may update this Cookie Policy from time to time as our cookie use changes or as legal requirements evolve. Updates will be reflected in the "Last updated" date at the top of this page.
8. Contact
If you have questions about our use of cookies, please contact us:
callback@purifybeauty.world | 09 623 4810 | Level 3, 57 Symonds Street, Auckland 1010, New Zealand
For broader data protection information, please read our Privacy Policy.